Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.
This professional campaign titled 'Dance Floor, Elliptical, Work, Boy-Band You, MVP You, K2 ...' was published in United States in January, 2018. It was created for the brand: Bulletproof, by ad agency: Tether. This Audio medium campaign is related to the Non-Alcoholic Drinks industry and contains 7 media assets. It was submitted over 4 years ago.
Advertising Agency: Tether, Seattle, USA
Chief Creative Officer: Stanley Hainsworth
Executive Creative Director: Steve Barrett
Creative Director: Paul Huggett
Senior Art Director: Rory Jensen
Writer: Saedi Hitner
Designer: Bronson Folz-Edwards
Senior Producer: Alexis Smith
Account Managers: Alex Warren, Christy Allcock
Senior Creative Strategist: Joanna Mathews
Production: Greg Kaufman, Hart Boyd, Keith Slawson
Photographer / Director: Kremer Johnson