We created a series of print ads – showcasing on how various IKEA Furniture can replace your personal problem people have been having daily, in an interesting and insightful way. Most Indonesians see furniture as something that just fills the house, but not necessarily as a solution to their problems.
This professional campaign titled 'Dad, Mom, Boyfriend' was published in Indonesia in April, 2017. It was created for the brand: IKEA, by ad agency: Iris. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted about 5 years ago.
Advertising Agency: iris Jakarta, Indonesia
Creative Director: Albert Chan
Art Director: Wilson Ariyaduta
Copywriter: Adri Zainuddin
Illustrator: Martina Paukova
Account Planning Team: Irvan Permana, Ika Nawang Wulan