DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price.
But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use?
Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories.
See all the Dacia Unnecessories here: www.unnecessories.com
This professional campaign titled 'DACIA Unnecessories - Car Detection Antenna Topper, DACIA...' was published in Portugal in January, 2018. It was created for the brand: Dacia, by ad agency: Publicis. This Film medium campaign is related to the Automotive industry and contains 5 media assets. It was submitted over 4 years ago.
Advertising Agency: Publicis, Lisbon, Portugal
Executive Creative Directors: Steve Colmar, Nuno Salvaterra
Creative Supervisor: José Picka
Art Directors: David Pires, Marta Carvalho
Copywriter: Freddie Brando
Design Director: António Silva
Designers: Joana Carvalho, Rui Lousão
Motion Designer: António Segurado
General Manager: Tiago Strecht
Account Executive: João Ruas
Brand Supervisor: Jorge Pais
Account Executive: Duarte Rato
Head of Audiovisual Production: Cristina Almeida
Video Editor: Inês Correia
Head of Graphic Production: António Júnior
Art Finisher: Rui Caracol
Head of Digital Production: Edgar Meira
Digital Producer: Diogo Malheiro
Producer Company: Molotov Filmes