Custom shop founders design 30th anniversary documentary

Agency: A-Frames Creative


The Fender Custom Shop Founders Design 30th Anniversary Documentary intercuts archival footage and photos alongside present day interviews with eight of the original, influential Founding Master Builders who brought the historic shop to life.
Reflecting on thirty years, their one-of-a-kind handcrafted Fender Custom Shop guitars remain as legendary today as the icons who wielded them throughout history including: Eric Clapton, Bob Dylan and many more. Follow along as they reflect on the early days of the Shop; their Founders Design Project guitars created for Fender Custom Shop's 30th anniversary in 2017; and the camaraderie they still share.

This professional campaign titled 'Custom shop founders design 30th anniversary documentary' was published in United States in March, 2017. It was created for the brand: Fender, by ad agency: A-Frames Creative. This Content medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: A-Frames Creative, Los Angeles, USA
Creative Director: Nate Morley
Director: Ross Haines
Production Company: Summerjax


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