ADVERTISING

Symetra

Curbside, Cab

Agency: Copacino+Fujikado

Description

Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying.

This professional campaign titled 'Curbside, Cab' was published in United States in April, 2018. It was created for the brand: Symetra, by ad agency: Copacino+Fujikado. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 4 years ago.

Credits

Advertising Agency: Copacino+Fujikado, USA
Chief Creative Officer: Jim Copacino
Managing Director: Betti Fujikado
Executive Creative Director: Mike Hayward
Group Creative Director: Andrew Gall
Senior Art Director: Andy Westbrock
Senior Account Director: Chris Copacino
Account Executive: Amber Shelton
Agency Producers: Kris Dangla, Kelly Green
Director: Guy Shelmerdine
Production Company: Smuggler

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