Kenya Tourism Board needed a tool to Educate local population on the national monuments. So we created the CULTURE CAPTCHA, a tweaked version of the existing Captcha platform that is used to prove online users are not robots. It uses the short video format to showcase Kenya’s unique destinations in an innovative way that requires locals to identify key landmarks by filling out their names. Thus improving their aptitude in helping foreigners getting around and boosting domestic tourism.
This professional campaign titled 'Culture Captcha' was published in Kenya in April, 2018. It was created for the brand: Kenya Tourism Board, by ad agency: Scanad. This Digital medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Scanad Kenya, Nairobi, Kenya
Creative Director: Breno Cotta
Art Director: Antonio Fernandez
Copywriters: Breno Cotta, Javier Echevarria
Creative Tech Team: Chu Yun Feng, Ya Ting Chien
Fim Director: Dan Prior / QBF Films
Edit / Post-Production: Koome Mwirebua