Crossword puzzle, Woman, Man, The art of gluing

Agency: TBWA


To demonstrate the universal ability of Pattex to stick anything to anything, the brand sponsored the crossword in a popular Egyptian daily and magazines. When solved, you see that different materials are joined seamlessly, thanks to the power of Pattex.

This professional campaign titled 'Crossword puzzle, Woman, Man, The art of gluing' was published in Egypt in March, 2010. It was created for the brand: Pattex, by ad agency: TBWA. This Print medium campaign is related to the Office Equipment industry and contains 4 media assets. It was submitted about 14 years ago.


Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta
Art Directors: Sameh George, Youssef Gadallah
Copywriter: Ahmed Refaay


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