ADVERTISING

Project Gutenberg

Crossed-out classics

Agency: Publicis

Description

Project Gutenberg is a library of over 60,000 free ebooks. We created a print campaign showcasing how much of the story was cut from the movie adaptations of great classics. By crossing out the parts of the book that were not represented in the movie we can quickly showcase how much of a story is lost in the adaptation, encouraging people to read the book and get the full story.

This professional campaign titled 'Crossed-out classics' was published in United States in May, 2020. It was created for the brand: Project Gutenberg, by ad agency: Publicis. This Print medium campaign is related to the Media and Recreation, Leisure industries and contains 3 media assets. It was submitted about 4 years ago.

Credits

Advertising Agency: the community, Miami, United States of America
VP, Executive Creative Director: Ricky Vior
Creative Director/ Copywriter: Silvio Caielli
Associate Idea Director / Art Director: Gabriel Da Silva
Brand Supervisor: Cynthia Perez
Creative Services Director: Maru Sokolowski
EVP, Head Of Production: Laurie Malaga
Associate Maker: Adriana Loayza
Production Designer: Robert Herzfeld
Sr. Producer: Duane Burgess
Manager, Studio Operations: Thomas Bolger
Sr. Business Affairs Manager: Daphne Papadopulos
Sr. Director, Business Affairs: Natalie Greenman

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