Agency: TBWA


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Michelin has successfully achieved to fuse summer & winter technologies together in one single tyre to keep people safe in every weather conditions. To illustrate the performance of its new tyres, Michelin created an innovative webGL experience in which people can interact with a real-time weather layer to modify weather conditions in a 3-D immersive world. The experience combines a completely new visual treatment with the latest technical developments and delivers a jaw-opening experience with high level of details & dynamics.

This professional campaign titled 'CrossClimate' was published in France in March, 2015. It was created for the brand: Michelin, by ad agency: TBWA. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 8 years ago.


Advertising Agency: TBWA\Paris / DAN Paris, France


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