Problem: How do you show that crooked teeth can easily be straightened? Insight: Straightening teeth can be an annoyingly involved process (braces, retainer, etc.)

This student campaign titled 'Crooked' was published in United States in December, 2019. It was created for the brand: SmileDirectClub, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Health and Professional Services industries and contains 3 media assets. It was submitted over 4 years ago.


Advertising School: S.I. Newhouse School Of Public Communications, Syracuse University, Syracuse, United States of America
Copywriter: Marta Lala


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