When football's biggest star Cristiano Ronaldo told the world to "Drink water" instead of Coca-Cola, he did it with a plastic bottle. So IKEA renamed its bestselling reusable bottle Cristiano to help the world drink water, sustainably.
This professional campaign titled 'Cristiano' was published in Canada in June, 2021. It was created for the brand: IKEA, by ad agency: Rethink. This Digital medium campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted over 2 years ago by Creative Director: Xavier Blais of Rethink.
Advertising Agency: Rethink, Montreal, Canada