Description
NESCAFE Gold Crema Partners with Influencers for First Hyper Realistic CGI Experience at Tops Supermarket
Background:
Amidst the surge of Hyper Realistic CGI and Fake Out of Home ads, NESCAFE Gold Crema aims to leverage this trend to raise awareness about its availability at Tops Supermarket, one of leading supermarket in Thailand.
However, how can we create a stunning impression and simultaneously showcase product superiority without resorting to merely displaying oversized packages floating around the city like other products?
Execution Idea:
We collaborated with influencers to create the first-ever Hyper Realistic CGI x Influencer experience! Utilizing CGI, we transformed Tops Supermarket into an immersive NESCAFE Gold Crema experience. A giant coffee cup, accompanied by visuals mimicking the actual brewing process, highlights key product features such as the fine golden coffee powder and the rising crema layer when hot water is added, making them more vivid and tangible.
The influencers will guide viewers through this immersive experience, culminating with the message that what truly deserves everyone's attention at Tops is not just this immersive display, but the extraordinary product itself. It's a must-try that stands out, compelling you to experience it firsthand.
This professional campaign titled 'Crema Hyper-Experience' was published in Thailand in May, 2024. It was created for the brands: Nescafe and Nescafé, by ad agency: Brilliant & Million. This Content and Digital media campaign is related to the Food industry and contains 2 media assets. It was submitted 2 months ago by Titipun Tubthong.
Credits
Agency: Brilliant & Million
Chief Executive Officer: Sorada Sonprasit
General Manager: Thanaporn Chankitmunkong
Head of Strategy: Vibhu Harnvarakiat
Head of Creative: Titipun Tubthong
Creative Director: Rachata Punyathanasakchai
Associate Creative Director: Wayu Saenmee
Senior Creative (Art Director) : Wongsaton Kengpimon
Senior Creative (Art Director) : Onnicha Wiriya
Creative (Copy Writter): Onganya Somsri
Creative (Copy Writter): Tanunporn Tanesrungroj
Group Account Director: Wutcharapon Putyon
Account Director: Kittin Thupthai
Account Manager: Natsiree Pongvapee
Senior Account Executive: Picha Orapin
Senior Account Executive: Thitipoom Janyuang
Account Executive: Pattira Suwannoi
Influencer Management Specialist: Natcha Charuchinda
Influencer Management Specialist: Methawee Jittpang
Head of Influencer Management: Patsanun Jeenanat,
Influencer Management Specialist: Natcha Charuchinda
Influencer Management Specialist: Methawee Jittpang
Production House: WHY.CGI
3D Director: Egor Belov
3D Director: Sebastian Bondo Petit
Executive Producer: Bogdana Sachko
Actor: Pleumpiti Siriboriraksa
