Create your own jingle

Agency: Hill Holliday


We created a video contest to revive Chili’s Baby Back Ribs Jingle. This was an online initiative that was launched with some banners and a few videos of our own. The contest lived on Chili’s Facebook page. Participants won a variety of prizes that included gift cards, a trip to a music festival and cash prizes. Chili’s got thousands of new fans in just a few weeks.

This professional campaign titled 'Create your own jingle' was published in United States in January, 2010. It was created for the brand: Chili's, by ad agency: Hill Holliday. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 14 years ago.


Advertising Agency: Hill Holliday Boston, MA, USA
Creative Directors: Dave Gardiner, Joe Berkley
Copywriter: Daniel Jordan
Art Director: Steven Grskovic


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