On St. Patrick's Day, Arrive Alive and The Emmet Ray bar served coasters made from car wrecks to partiers as a sobering reminder to not drink and drive. On the coasters were laser-etched messages.
This professional campaign titled 'Crash Coasters, A real coffee break' was published in Canada in April, 2017. It was created for the brand: Arrive Alive, by ad agency: Rethink. This Direct medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted about 5 years ago.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Alex Bakker
Copywriters: Sean O'Connor, John Eresman
Photographer: Eric Arnold