ADVERTISING

Crane

Description

As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane.

This professional campaign titled 'Crane' was published on May 30, 2006. This Ambient medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted about 17 years ago.

Credits

Advertising Agency: IDB-FCB, Chile

Categories

ADVERTISING

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