During several weeks, many stickers that looked like 3M Band Aids, were seen all over Santiago. They were placed on broken wondows and cracks on walls. That way, anyone passing by, would see the sticker and underneath it the brand's promise:
Fiap short list, Argentina
CD: Pancho González. AD: Keke Reyes. C: Andrés Zaldúa
This professional campaign titled 'Cracks' was published on May 29, 2006. This Ambient medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted almost 17 years ago.