Check out the site:
We’ve all seen those commercials featuring the “Happy Cows” roaming the sunny fields in warm California, chatting about how great they have it. Well, cows from over the world have caught on and will have the chance to “audition” to become the next California Happy Cow, joining the ranks of Diane, Janice and Sadie.
Thanks to the latest advertising campaign from the California Milk Advisory Board (CMAB), 10 new TV spots will act as a series of “audition” commercials and fun entertainment for the masses.
Consumers and Happy Cow fans can cast their votes online at for the cow they deem most worthy of the illustrious Happy Cow title.
The first four of these: 30 second commercials, which debut nationally this week, include “wannabe” Happy Cows from various regions of the U.S., Canada and Europe.
The voting function on the Web site will be live from October 13, 2008 to September 30, 2009, and the aspiring Happy Cow with the most votes will be revealed to viewers online in October 2009.

This professional campaign titled 'Cows' was published in United States in October, 2008. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 15 years ago.


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.