Description
“Can you out-step an Arla cow on grass?” That is the challenge behind ‘The Cow Step Challenge’, which Danes will be able to experience in the Strava app over the coming weeks. Strava has become a popular platform for cyclists and runners to track and compare routes and performance. But now, users can also battle five real-life Arla cows, each with their own Strava profile, and see if they can take more steps in a day than a grazing cow.
This professional campaign titled 'Cow Step Challenge' was published in Denmark in September, 2026. It was created for the brands: Arla and Strava, by ad agency: Accenture Song. This Digital, Experiential, and Integrated media campaign is related to the Food and Sports industries and contains 1 media asset. It was submitted about 2 hours ago.
Credits
Agency: Accenture Song Denmark
Production Company: Accenture Song Denmark
Account Lead: Stine Jørgensen
Creative Director: Mads Tagel
Experience Designer: Morten Mckenna Bak
Strategy Director: Christian Budtz
Art Director: Maja Kargaard
Copywriter: Aske Kror
