What does it take to achieve greatness? Passion, heart and a community that's there for you
Description
With the start of March Madness, State Farm is releasing a new national television commercial saluting the exceptional talent of Caitlin Clark. Titled “Covering Greatness,” the spot showcases remarkable feats performed by Caitlin, both on and off the court during games, with teammates, family members and fans. Voiced over by Hall of Famer and former Player of the Year Lisa Leslie, copy asks, “What does it take to achieve greatness, to rewrite history and go places no athlete has ever gone?” The answer is passion, heart and a community that’s there for you every step of the way. For Caitlin, that community also includes State Farm, who is proud to witness and cover greatness. The :30 spot debuts during CBS’ coverage of the NCAA tournament. It was created by TMA (The Marketing Arm).
This professional campaign titled 'Covering Greatness' was published in United States in March, 2024. It was created for the brand: State Farm, by ad agency: The Marketing Arm. This Film medium campaign is related to the Finance and Insurance industries and contains 1 media asset. It was submitted about 1 month ago by President: Roy Elvove of Elvove Associates LLC.
Credits
CLIENT
State Farm
Chief Agency, Sales & Marketing Officer Kristyn Cook
Marketing Vice President Alyson Griffin
Marketing Executive Patty Morris
Group Creative Director Clinton Inselmann
Manager, Creative Content Andrew Freeman
Sr. Creative Strategist Tammy White
Campaign Manager Jenna Durako
Sr. Producer Joshua Zilm
AGENCY
The Marketing Arm (TMA)
Chief Creative Officer Harris Wilkinson
Executive Director, Creative Rick Utzinger
Creative Director Jennifer Page
Group Director, Production Matthew Poness
VP, Account Management Johnny Fitzsimmons
Director, Account Management Raisa Collazo
Sr. Account Executive, Account Management Alexandria Cooper
Associate Director, Business Affairs Kelly Lenthe
Sr Talent Manager, Production Cheryl Collins
Talent Manager, Production Randa Briggs
EDITORIAL
COSMO STREET
Editor Kimmy Dubé
FOOTAGE
Omaha Productions
SAG Signatory/Co-Producer
CMC
Business Affairs Production Manager Carolina Clifford
