Boar’s Head

Counter Culture

Agency: DiMassimo Goldstein


Boar’s Head welcomes new consumers and faithful fans to the “counter culture” in a mouthwatering new spot out of DiMassimo Goldstein, edited by BANDIT. With soaring sandwiches, abundant charcuterie and other mouthwatering delights, BANDIT editor Peter Sabatino cuts between careful selections and the brand’s best offerings, reminding audiences why the legacy brand has remained a fan favorite for over 100 years and counting.

This professional campaign titled 'Counter Culture' was published in United States in March, 2023. It was created for the brand: Boar’s Head, by ad agency: DiMassimo Goldstein. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.


Agency: DiMassimo Goldstein
Agency Producer: Alex McGuinness
Agency Creatives: Matty Poitras + Brian Marcus
Editor: Peter Sabatino
Assistant Editor: Chris McNinch
Post Producer: Laura Cavanaugh
Audio Mixer: Dave Wolfe (Mr. Bronx)
Color: Maria Carretero (Assembly)
VFX: Chris Davis (BANDIT)


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