Pluto TV

Couch Potato Farm

Agency: Haymaker


On Sunday, February 11, Pluto TV will make its Super Bowl debut in the form of a 60-second ode to the great American pastime: TV watching.

Based on creative ideation from HAYMAKER, the LA-based agency bringing the strategically creative ruckus, and shot by award-winning director Stacy Wall of Imperial Woodpecker Productions, the spot takes viewers somewhere between Idaho and a dream: Pluto TV Country, the place that raises the world’s best couch potatoes through abundant, free, and easy content.

The narrator explains that “couch potatoes grow big and strong here, fed with the finest content.” Pluto offers thousands of shows for free, allowing its users to open the app and find just about anything.

Throughout the spot, the Pluto TV-grown couch potatoes express their favorite types of content, showcasing the platform’s range. For instance, one person declares: “I love romance, but I also love murder. I like romantic murders.” Meanwhile, another explains: “I like anything where a hot person throws a glass of wine at another hot person.”

This professional campaign titled 'Couch Potato Farm' was published in United States in January, 2024. It was created for the brand: Pluto TV, by ad agency: Haymaker. This Film medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted about 1 month ago.


President & CEO, Paramount Streaming: Tom Ryan
Executive Vice President and Chief Marketing Officer, Paramount Streaming: Domenic DiMeglio
EVP Creative Marketing, Paramount Streaming: Terry Minogue
Global SVP Head of Marketing, Pluto TV: Valerie Kaplan
SVP Production & Operations, Paramount Streaming: Debbie Beiter
VP, Campaign Management, Paramount Streaming: Kim Kahne
VP Brand Marketing, Pluto TV: Rosalind Pressman
VP of Creative, Pluto TV: Zeynep Zileli
VP, Production, Paramount Streaming: Ginger Williams
Sr. Director, Marketing Finance & Production Operations, Paramount Streaming: Rob Monforto
Director, Production, Paramount Streaming: Jill Raifaisen
Director, Campaign Management, Pluto TV: Katherine Kelly
Director of Brand Marketing, Pluto TV: Marquis Avery
Director of Social Media, Pluto TV: Alyssa Gibbs
Creative Director, Paramount Streaming: Alex Judson
Creative Director, Pluto TV: Nate Coonrod
Sr. Manager, Brand Marketing. Pluto TV: Karly Peterson

Founder, Chief Creative Officer: Jay Kamath
Founder, Chief Strategy Officer: Matt Johnson
Partner, Head of Brand Management: Laura Hoffman
Executive Creative Director: Chuck Monn
Creative Director: Colin Nissan
Creative Director: Sean Farrell
Sr. Writer: Andrew Ault
Sr. Writer: Jonathan Carl
Writer: Leslie Lechner
Design Director: Jorge Andrade
Strategy Director: Chelsea Gilroy
Group Brand Director: Mandy Wakimoto
Executive Producer: Forrest Holt

Managing Partner/Exec. Producer: Doug Halbert
Partner/EP: Charlie Cocuzza
Head of Production: Shelley Dowdy Walter
Director: Stacy Wall
Cinematographer: Autumn Durald Arkapaw
Producer: Candace Tomarken

Executive Producer: Crissy DeSimone
Editor: Geoff Hounsell
Assistant Editor: Mitch Mitchell
Assistant Editor: Abram Avila
Senior Producer: Alexa Berman

Director of Production: Kat Maidment
"VFX Supervisor": Phil Crowe
VFX Supervisor: Tom Graham
Creative Lead: Paul O’Shea
Producer: Mike Cimino
Production Coordinator: Mario Kotevski

Managing Director: Sara Matarazzo
Executive Producer: Stephanie Pigott
Senior Producer: Danielle Soury
Executive Producer: Lauren Cascio
Sound Designer and Mixer: John Bolen
Assistant Producer: Brendan Gates
Mixer Assistant: Noah Gomez

Colorist: Emiliano Serantoni
Colorist: Gregory Reese
Color Assistant: Esli Israel
Color Assistant: Zack Wilpoin
Executive Producer: Thatcher Peterson


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