ADVERTISING

Copywriter

Description

Homeless and disable people are helping many advertising professionals to achieve success. Not mentioning the ones wounded in wars and the ones infected with AIDS, who are always giving a helping hand. But, isn’t it the other way around? Next time you have a brilliant idea for a starving nation, war refugees or AIDS victims ad, remember to ask yourself this: brilliant for whom?
Clube de Criação do Rio de Janeirowww.ccrj.com.br

This professional campaign titled 'Copywriter' was published on June 01, 2007. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 15 years ago.

Credits

Advertising Agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Marcelo Lobo
Copywriter: Rafael Pitanguy
Photographer: Gustavo Malheiros

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