TyC Sports

ConverS.O.S. Futbol Game

Agency: McCann


A game designed to take back kids who switched teams. A parent can get his kid's team to lose, and his team to score all the goals.
The game includes: Loudly cheering for one of the teams while the other barely gets some pitiful support. Bad players. Awful kicks. Inexplicable moves. Is the goal too small for you?. All kinds of annoying jokes. And goals they score against themselves will surely unleash your little one’s fury. The child will suffer the humiliation of supporting a small team. The frustration of being passed by like training cones. And the impotence of goals converted from every possible angle.
Ending the battle with a historic number of goals That can change the story between a father and a son. More than a fixed match, it's a match that can't be fixed.

This professional campaign titled 'ConverS.O.S. Futbol Game' was published in Argentina in September, 2017. It was created for the brand: TyC Sports, by ad agency: McCann. This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer: Martin Mercado
Executive Creative Directors: Diego Tuya, Dario Rial
Creative Directors: Nicolas Massimino, Nicolas Ochoa


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