Description
Rafael Nadal stars in a new campaign for Vivo, one of the most sustainable companies in Brazil, with focus on the B2B target. The goal is to boost the brand’s presence in the corporate market all over Brazil.
With the concept “Vivo. Your company goes digital with our partnership”, developed by the agency GALERIA.ag, the campaign features Nadal with his leadership vision, drawing a parallel between his team, which is set to help him reach his goals, and Vivo, which is set to speed up the transformation of the most varied companies around the country.
“There’s a solid relationship of trust and closeness between our brand and Nadal, highly appreciated by our B2B costumers. Thus, we can show them the importance of our partnership on their daily routine, bringing technology to play on their side through our digital solutions that boost their businesses”, says Marina Daineze, Brand and Communication Director at Vivo.
“In our campaign film, we drew on artificial intelligence and post-production resources to show how Vivo stays ahead in technology. Having Nadal as our ambassador emphasizes the strength and high-performance of this partnership for the B2B target, showing the importance of relying on a company which keeps always innovating”, says Bruno Brazão, Creative Director at GALERIA.ag.
The film was shot in Nadal’s own academy, Rafa Nadal Academy, based in his hometown, Manacor, in Spain.
This professional campaign titled 'Connected Game' was published in Brazil in October, 2024. It was created for the brand: Vivo, by ad agency: GALERIA.ag. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Title: Connected Game
Client: VIVO
Product: Institutional B2B
Campaign: Nadal 2024
Agency: GALERIA.ag
CCO: Rafael Urenha
Creative Executive Direction: Phil Daijó
Creative Direction: Bruno Brazão and Diego Ferrite
Creation: Bruno Brazão, Diego Ferrite, Isabella Paulelli, Thomaz Dantas, Gabriele Moraes, Bruna Diniz and Sidney Braz
Vitrine Creation: Tiago Zanatta and Robson Oliveira
Client Approval: Marina Daineze, Juliana Covino, Bianca Formiga, Maíra Rizzato, Cleber Munhoz and Andressa Moro
Account: Ana Coutinho, Fernanda Recupero, Marina Serra, Rafaela Neves, Vivian Esposito, Nayana Aliberti and Murilo Alves
PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil
Projects: Marione Oliveira, Beatriz Pelogia and Lucas Lopes
Planning: Carol Mello, Thayssa Szymanskyj, Rachel Lage and Camila Maciel
Media: Paulo Ilha, Patricia Alves, Eric Zanelli, Raphael Costa, Samantha Schunenher, Marlon Pereira, Luis Santana, Sanielly Peixoto and Lidiana Correia
Data Insights: Guido Sarti, Marcelo Azevedo, Rafael Ribeiro and Patricia Garcia
Legal: Rosimeire Brito
Integrated Production: Ducha Lopes, Marina Dodi, Michelle Teixeira, Ana Ananias and Renata Silva
Graphic, Digital Production and Artbuyer: Marcos Moura
Graphic Production: Elton Santos and Durval Brum
Final Art Coordination: Pablo Felix
Artbuyer: Bruna Costa and Sonia Santos
Photographer: Thierry Desfontaines
Image Treatment: Platinum FMD
Production House: Iconoclast
Direction: Fernando Nogari
Executive Direction: Pity Lieutaud
Executive Production: Alonso Sperb, Ana Monte, Henrique Danielatto and Francesco Civitta
Executive Production signature: Luja Casaro
Production Coordination: Marina Blum and Andre Bauer
Coordination Assistant: Carolina Loureiro and Vinícius Gaspar
Photography Director: Matias Penachino
Camera Assistant: Luis Guervos
Production Designer: Carol Ozzi
1st Direction Assistant: Fred Teriki
Creative Production: Luja Casaro
Creative Research: Diego Franco, Lilian Dias and Priscila Kubo
Outfit: Maria Antonia
Outfit Assistant: Helena Latorre
Make: Tess Post-Coordination: Priscilla Paduano and Tutu Mesquisa
Post Coordination Assistant: Letícia Harumi
Mountage Coordination: Eduardo Meneghelli Neto and Mlk Brutal
Mountage: Nath Deraco
Finishing: Luan Luiz
Art Direction: Lucas Carvalho
Art Assistant: Gabriel Amorim and Vinícius Gaspar
Mix: Thiago Siebra
Color Correction: Erick Moraes
Central: Phillipe Cunha
Controllership: Rafael Neder, Adriana Lima, Beatriz Soares, Fabiana Baptista, Lucas Pereira, Fabio Oliveira and Viviane Isabelli
Post-Production VFX: Nash VFX
VFX Supervisor: Cirilo Bonazzi
VFX Set Supervisor: Luiz Fernando Tavares Alves
Producers: Flavia Gannam and Virgini Fares
VFX Artsists: Andre Neumann, Luiz Fernando Tavares Alves, Rafael Assoni, Rafael Jimenez and Renata Prado
CG Supervisor: Fagmario Rodrigues
CG Artist: Tomás Piccinini
Post Coordination: Gabriel Bittencourt
Audio Producer: Antfood Music & Sound Design
Creative Direction: Lou Schmidt, Fernando Rojo and Tiago Mago
Executive Production: Renato Castro and Christiane Rachel
Music Production: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann, Lucas Baldin and Vinicius Nunes
Production Coordination: Fernando Ianni and Monique Munhoz
Finishing: Bruno Broaska, Fabian Jorge and Pablo Homem de Mello
Contracts: Rosimeire Brito, Isabella Versannio
