Description
We put the WhatsApp talk bubble into scenes that a driver sees, with messages a person would receive being late. Thus it seems that the pedestrian is giving the order for the driver to accelerate towards her. Thus showing that those who pay attention on the phone while driving can confuse things.
This professional campaign titled 'Confusion' was published in Brazil in August, 2019. It was created for the brand: Ford, by ad agency: LCT. This Print medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 4 years ago.
Credits
Advertising Agency: LCT, Curitiba, Brazil
Copywriter: Junior Cardoso
Art Director: Ricardo Tramontini
Creative Director: Ricardo Tramontini
