Condom With A Hole

School: Miami Ad School


We live in a time when awareness about sexually transmitted infections (STIs) and unwanted pregnancies is at an all-time high. Yet, it is astounding that close to 47% of young adults (16-24-year old’s) choose to conveniently not use a condom. We wondered, what the reason could be?
Could it be, that they are just too caught up in their lives and tend to forget carrying it? Hence, a lot of times they land up in situations where it is too late, too awkward, too much to think about a condom?
Idea: Condom with a hole
Durex launches a keychain with a condom packet inside it. What? Yes, you heard it right. Keychains which have a condom packet in them. These young adults can forget everything, but we could not fathom how they would forget their keys. Durex also creates a buzz around its ‘latest innovation’ by launching an integrated campaign.

This student campaign titled 'Condom With A Hole' was published in India in March, 2019. It was created for the brand: Durex, by ad school: Miami Ad School. This Integrated medium campaign is related to the Health industry and contains 9 media assets. It was submitted over 4 years ago.


Advertising School: Miami Ad School, Mumbai, India
Art Director: Siddhant Karale
Copywriters: Yashashree Samant, Apaar Singhal, Mehak Marwah
Additional Credits / Faculty: Siddhi Ranade, Rebecca Daniel, Rohan Mathew

Guaraná Antartica


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.