We live in a time when awareness about sexually transmitted infections (STIs) and unwanted pregnancies is at an all-time high. Yet, it is astounding that close to 47% of young adults (16-24-year old’s) choose to conveniently not use a condom. We wondered, what the reason could be?
Could it be, that they are just too caught up in their lives and tend to forget carrying it? Hence, a lot of times they land up in situations where it is too late, too awkward, too much to think about a condom?
Idea: Condom with a hole
Durex launches a keychain with a condom packet inside it. What? Yes, you heard it right. Keychains which have a condom packet in them. These young adults can forget everything, but we could not fathom how they would forget their keys. Durex also creates a buzz around its ‘latest innovation’ by launching an integrated campaign.
This student campaign titled 'Condom With A Hole' was published in India in March, 2019. It was created for the brand: Durex, by ad school: Miami Ad School. This Integrated medium campaign is related to the Health industry and contains 9 media assets. It was submitted over 4 years ago.
Advertising School: Miami Ad School, Mumbai, India
Art Director: Siddhant Karale
Copywriters: Yashashree Samant, Apaar Singhal, Mehak Marwah
Additional Credits / Faculty: Siddhi Ranade, Rebecca Daniel, Rohan Mathew