International OCD Foundation

Compulsive Assistance

School: Miami Ad School


“I'm so OCD!”
It’s a common phrase used today to describe anything from being neat freaks to being detail-oriented to being quirky. But the truth is that OCD is a real mental illness that intrudes on the lives of its sufferers. Every time we use the term lightly, we make it harder for actual sufferers to seek help.
To help raise awareness and break stigma during International OCD Awareness Week, the International OCD Foundation will partner with Amazon to give Alexa OCD traits.

This student campaign titled 'Compulsive Assistance' was published in United States in September, 2020. It was created for the brand: International OCD Foundation, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by Art Director: Gabs Samame.


Advertising School: Miami Ad School, New York, United States of America
Copywriter: Daniel Kang
Copywriter: Samruddhi Pawar
Art Director: Gabs Samame

Millennials Kil...


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