Protect Our Winters

Common Ground

Agency: McKinney


McKinney partnered with POW (Protect Our Winters) to create “Common Ground,” a call to action designed to reach outdoor athletes and enthusiasts. The short film urges them to vote on November 3, making their voices heard at the polls in support of candidates and policies to counteract the ravages of climate change and its damage to snowpack, forests, and water.
Narrated by celebrated climber and Oscar-winner Jimmy Chin, “Common Ground” is a two-minute celebration of what America is built upon: the land itself. Despite a range of backgrounds and political views, it’s the one thing all lovers of the outdoors cherish.

This professional campaign titled 'Common Ground' was published in United States in September, 2020. It was created for the brand: Protect Our Winters, by ad agency: McKinney. This Film medium campaign is related to the Public Interest, Recreation, Leisure, and Sports industries and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: McKinney, Durham, United States of America


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