Commit

Global Sport brand Under Armour has named K-pop’s authentic new wave BOYNEXTDOOR as its newest global brand ambassadors, with the six-member group fronting the brand's new "Commit" campaign and headlining the regional rollout of The Bouncy Tee across Asia Pacific. The partnership launches with a group campaign film, followed by individual member films and visuals. Under Armour and BOYNEXTDOOR both see the partnership as rooted in a shared belief in growth, commitment and the pursuit of what moves you forward.

Made up of SUNGHO, RIWOO, JAEHYUN, TAESAN, LEEHAN and WOONHAK, BOYNEXTDOOR have built a dedicated global fanbase through music and performances grounded in honest storytelling and authentic self-expression. Their willingness to embrace the process, immerse themselves in what they love and continually challenge themselves to grow closely aligns with the values Under Armour has long stood for.

“We’re excited to begin this new journey with Under Armour."

"We have always believed in putting our own ideas and energy into everything we do and in showing who we really are through our music and performances. The message behind ‘Commit’ feels especially meaningful to us because it is about continuing to give your best to what you love. We look forward to sharing more of our own style and energy through this partnership.”

Since its founding, Under Armour has supported those driven to become better, recognizing performance not only in competition but in the everyday commitment to pursue what matters. BOYNEXTDOOR reflect that same mindset, having built a distinct identity by growing at their own pace and forging their own path.

'Commit' marks a shift in how Under Armour talks about performance, moving the focus away from wins and results toward the motivation that keeps people showing up in the first place. The campaign explores that idea through the people who live it, starting with BOYNEXTDOOR as its first ambassadors.

"Their dedication to their craft, the honesty they bring to every performance and their determination to keep evolving strongly reflect the spirit of Under Armour. We are excited to welcome them to the brand and to explore how their distinct perspective can help us express performance in new and meaningful ways for the consumers around the world." Simon Pestridge, Chief Marketing Officer & Managing Director, APAC

The campaign also features Under Armour's new The Bouncy Tee. Designed for comfort and freedom of movement, the product is brought to life through each member's individual style, personality and lifestyle, reinforcing the campaign's message of authentic self-expression and personal progress.