Impasta is a restaurant founded in Los Angeles, California. They offer alternative pasta and pizza dishes made from healthier ingredients, such as zucchini and cauliflower. The goal of this campaign is to create awareness and demand for the product by appealing to people’s desire to eat in a healthy way. Impasta aims to reduce customers’ feelings of guilt while still offering the delicious flavors they are used to with their pasta dishes.

This student campaign titled 'Comfort Without the Carbs' was published in United States in December, 2022. It was created for the brand: Impasta, by ad schools: Southern Methodist University and Temerlin Advertising Institute. This OOH Outdoor and Print media campaign is related to the Food industry and contains 7 media assets. It was submitted over 1 year ago.


School: Southern Methodist University
Teacher: Mark Allen
Art Direction & Copywriting: Ethan Jones, Savanna Hodes, & Maddie Otero
Photography: Impasta


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