ADVERTISING

Volkswagen

Comeback of the music cassette

Agency: DDB

Description

Oldtimer collectors often deal with the same concern: does the maintenance and repair of their valuable vehicles jeopardize their historical character. For several years now, Volkswagen offers a unique service for classic VW owners. Collectors do not have to search years for a missing piece, but they can rely on the 'Classic parts' service to order their original parts, spare parts or accessories. An important, but often-incomplete part in an oldtimer: the cassette radio. As audio tapes are getting harder to find, this particular medium is now threatened with extinction. The quality of authentic specimens leaves much to be desired. Therefore Volkswagen Belgium devised an original way to revive the audio cassette. Proud owners of a classic VW got a brand new cassette in their mail featuring the best international hits and anthems from the 70s and 80s.
The full tracklist of the cassette is available on soundcloud.com/ddbbrussels/sets/volkswagen-classic-parts

This professional campaign titled 'Comeback of the music cassette' was published in Belgium in December, 2015. It was created for the brand: Volkswagen, by ad agency: DDB. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.

Credits

Advertising Agency: DDB, Brussels, Belgium
Creative Directors: Peter Ampe, Odin Saillé
Creative: Jonathan d’Oultremont
Copywriters: Jonathan d’Oultremont, Bart Van Goethem
PR: Kenn Van Lijsebeth
Graphic designers: France Cleves, Benjamin Hiffe
Account Team: Quentin Maryns, Rachel Van Nevel
CRM Manager: Karen Van Dyck
RTV producer: Brigitte Verduyckt
Production company: Sony Music

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