ADVERTISING

Meow Wolf

Come Find Yourselfs At The Mall

Come Find Yourselfs At The Mall

Meow Wolf Wildposting

Meow Wolf Mobile

Kiosk

Meow Wolf Billboard

Kiosk

Description

Meow Wolf, the globally-recognized art collective, has partnered with Austin creative agency Preacher for the launch of its highly-anticipated fourth permanent exhibition The Real Unreal, opening in an unexpected location: Grapevine Mills mall, located in the Dallas-Fort Worth metroplex.

To promote the exhibition’s opening, Preacher created an integrated campaign which invites everyone to “Come Find Yourselfs At The Mall.” At the center is a launch film directed by Zach Tavel of Easy Petes/Deafdog Productions, which enlists the help of an unexpected community of mall walkers inviting all walks of life to join in a procession through the mall headed for a transformative Meow Wolf experience with dizzying multi-self-discovery in the multiverse. Eagle-eyed fans will spot some familiar faces from the Meow Wolf universe including cameos by Plotzo the Rat and Meow Wolf founder + mascot Benji Geary.

The campaign also includes expansive OOH ads and an interactive kiosk featuring “intra-wellness” brand “Laërnu” (hint: spell it backwards), in the mall corridor outside Meow Wolf Grapevine, offering consumers a way to find “A Whole Nü You.” Passersby can engage with the curiosities offered, such as sound baths offering nonsensical affirmations, digital and mirrored “reflection” stations, and a claw machine filled with wonders that include free tickets for entry.

This professional campaign titled 'Come Find Yourselfs At The Mall' was published in United States in May, 2023. It was created for the brand: Meow Wolf, . This Experiential, Film, and OOH Outdoor media campaign is related to the Other industry and contains 6 media assets. It was submitted about 1 year ago.

Credits

"Come Find Yourselfs"
Client: Meow Wolf
Chief Marketing Officer: Kelly Schoeffel
Director of Brand Content: Allyson Lupovich
Director of Sales & Marketing, Grapevine: Karie Slagle
Creative Director: Kat Lam
Creative Director: Dave Jasmon
VP Marketing Operations: Megan Ambrose
Marketing Project Manager: Jena Braziel
Artwork by: Joe Cappa

Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Marcus Brown
Creative Director: Zach Watkins
Group Brand Director: Kristen Meade
Associate Creative Director: Tyler Booker
Associate Creative Director: Mel Lin
Head of Production: Stacey Higgins
Producer: Victoria Boldt
Business Affairs: Miiko Martin

Production Company: Easy Petes / Deafdog Productions
Director: Zach Tavel
Line Producer: Drew Toresco
DP: Josh Kuzo

Casting: Brian Beegle Casting

Edit House: Cartel
Executive Producer: Viet-An Nguyen
Producer: Sarah Schachte
Editor: Kevin Zimmerman
Assistant Editor: Jill Sarao

Music: Cody Ackors, Quality Tracks
Mix: Dusty Albertz, Howdy Sound

Finish House: The Mill
Online Producer: Sarah Brennan-Athas
Colorist: Logan Highlen

ADVERTISING

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