The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was illustrated with an actual subway ticket, inserted with perforated edges so that you can remove and use it for an actual ride on the São Paulo mass transit system.
This professional campaign titled 'Collective' was published on November 01, 2006. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: Selma Navarro
Art Director: André Felipe
Copywriters: Selma Navarro