More than 25% of road accidents are caused by fatigue. Falling asleep can be as dangerous as crossing a deer, a child or running into a collapse. Luckily, Volkswagen has its Sleep Sensor technology which monitors our way of handling, our eyes and facial gestures, alerting us when we need a break.
So our dreams won't become a real problem.
This professional campaign titled 'Collapse, Kid, Muse, Tire, Horn, Brake' was published in Argentina in February, 2018. It was created for the brand: Volkswagen, by ad agency: DDB. This Print medium campaign is related to the Automotive industry and contains 6 media assets. It was submitted over 4 years ago.
Advertising Agency: DDB, Argentina
Chief Creative Officers: Adrián Piattoni, Facundo Varela
Art Director: Gonzalo Palma
Copywriter: Agustin Fernandez Madero
Retouch: Pablo Romanos