ADVERTISING

7-Eleven

Coffee Scrub

Agency: CHEP Network

Description

7-Eleven sells over 80 million coffees in Australia every year. Yet there’s still a perception amongst young people that they use cheap, instant coffee or syrup. In reality, every 7-Eleven coffee is made from high quality Arabica and Robusta beans. But how do you prove that to Australia’s self-proclaimed coffee connoisseurs? You launch a beauty product. A high-end coffee scrub, made from the same beans found in every $1 coffee at 7-Eleven. And sold through Australia’s number 1 online beauty retailer.

This professional campaign titled 'Coffee Scrub' was published in Australia in March, 2022. It was created for the brand: 7-Eleven, by ad agency: CHEP Network. This Experiential medium campaign is related to the Non-Alcoholic Drinks industry and contains 3 media assets. It was submitted 7 months ago by Awards Manager: Maddie Corridon of CHEP Network.

Credits

Advertising Agency: CHEP Network, Melbourne, Australia

Unreal Engine /...

ADVERTISING

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