Description
7-Eleven sells over 80 million coffees in Australia every year. Yet there’s still a perception amongst young people that they use cheap, instant coffee or syrup. In reality, every 7-Eleven coffee is made from high quality Arabica and Robusta beans. But how do you prove that to Australia’s self-proclaimed coffee connoisseurs? You launch a beauty product. A high-end coffee scrub, made from the same beans found in every $1 coffee at 7-Eleven. And sold through Australia’s number 1 online beauty retailer.
This professional campaign titled 'Coffee Scrub' was published in Australia in March, 2022. It was created for the brand: 7-Eleven, by ad agency: CHEP Network. This Experiential medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted almost 2 years ago by Awards Manager: Maddie Corridon of CHEP Network.
Credits
Advertising Agency: CHEP Network, Melbourne, Australia
