Description
Two Korean powerhouses - America’s #1 Korean food brand, bibigo™, and Netflix’s #1 most-watched show of all time, Squid Game– teamed up to challenge fans to find the missing digits from a mysterious new phone number that popped up nationwide on billboards and business cards.
The incomplete phone number mimics the recruitment card featured throughout the series, a reference only true Squid Game fans can decode. bibigo invites fans to scour Season 1 for clues, find the missing digits and call for a chance to get free bibigo products, creating the ultimate viewing experience for the premiere.
The Squid Game invitation card from Season 1 has become a recognizable image in pop culture. The iconic Squid Game symbols on one side and phone number on the back have inspired countless recreations, from party invitations to immersive experiences.
Now, bibigo is tapping into this cultural phenomenon by reviving the invitation card with a twist: offering fans a chance to call a special number and feel like they are part of the game, while having the chance to win the best-tasting Korean food by bibigo.
This professional campaign titled 'Cod3 Call' was published in United States in December, 2024. It was created for the brand: Bibigo, by ad agency: Rethink. This Digital and OOH Outdoor media campaign is related to the Food and TV and Streaming Promos industries and contains 3 media assets. It was submitted 2 months ago.
Credits
Client: Schwan’s (bibigoTM)
Vice president, Marketing: Federico Arreola Carrazco
Marketing Director: Megan Elliott
Director of Omnichannel Marketing: Susan Mainquist
Senior Marketing Manager: Michelle Hwang
Marketing Communications Leader: Christa Bundt
Senior Digital & Social Media Specialist: Eric Boelter
Senior Marketing Associate: Joshua Aune
Senior Marketing Associate: Morgan McCarthy
Associate Marketing Manager: Sophie Kohl
Global CCO: Aaron Starkman
CSO: Sean McDonald
Executive Creative Director: Xavier Blais
Creative Director: Jonathan Lavoie
Copywriter : Nicolas Dubois
Art Director: Claudia Barbiero
Head of Strategy: Pascal Routhier
Strategy Director: Clément Martin
Managing Director: Mélanie Châteauneuf
Account Director: Victor Brunton
Account Manager: Samantha Isings
Public Relations Director: Kristel Dupont
Public Relations Specialist: Claire Tam, Kaitlyn Vian
Producer: Marie-Pier Lavoie
Associate Director of Integrated Production: Kyle Hicks, Kate Spencer
Studio Manager: Jonathan Cesar
Studio Artist: Tom Pettapiece
Developer: Ken Malley
Motion Designer: Yoan Boisjoli
Mix: Circonflex // Frédéric Laurier
Photographer(s): Paul McGeiver, Maria Jose Govea
