ADVERTISING

Schweppes

Cocktail Mail

Agency: Y&R

Description

It’s time to hit the road – as part of the new Schweppes mixing campaign - and spread the word of the Cocktail Revolution.

 Schweppes Cocktail Mail is a cocktail chain letter created for Schweppes by George Patterson Y&R, Traffik. Schweppes are taking the message of the Cocktail Revolution to the people in their homes on the back of pimped out motorbikes with inbuilt sidecar bars. It's part promotion - part social experiment, but with drinks.
 
The drivers and their able mixing experts begin by visiting the home of one lucky person where upon they will be mixed a cocktail of their choice, are educated in the ways of the Cocktail Revolution, and receive enough supplies to keep the party going. They will then choose the next person – a friend, family member, famous crush, former childhood enemy – to send the Cocktail Mail onto, resulting in a chain-mail-style endless cocktail. Video content and photos of each stop are uploaded and tagged at facebook.com/schweppes.au as Cocktail Mail travels far and wide.

Ben Goss, Marketing Manager at Schweppes Australia says, "The challenge was to get into people’s homes and teach them how to mix themselves a simple cocktail. Not an easy task by any means, unless of course you have a fleet of motorbikes with bars attached to the side."

Art Director- Paul Meates

This professional campaign titled 'Cocktail Mail' was published in Australia in December, 2011. It was created for the brand: Schweppes, by ad agency: Y&R. This Ambient medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Copywriter: Katie Britton
Production company: Traffik
Senior Account Director: Matilda Hobba
Account manager: Courtney Robertson
DOPs: Donna Stevens, Ross Giardina
Agency Producer: Jess Thompson
Strategy Planner: Tom Ding
Digital: Sputnik

The California ...
San Francisco Zoo

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.