Description
The classic Danish Cocio now comes in a lighter format; the Cocio Delight is delicious and without added sugar, which gives a lighter feel for those who indulge in it. In this campaign we dramatize that lightness in all of our assets. Injecting an idea of ‘light’ that goes hand in hand with Cocio’s playful and off-kilter brand world, we add floating people, buoyant bottles and levitating cans to our comms to truly convey the idea that this truly is a lighter Cocio, yet still as indulgent as ever. We call it Delight. Enjoy.
This professional campaign titled 'Cocio Delight' was published in Denmark in February, 2023. It was created for the brand: Cocio, by ad agency: The Barn. This campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 1 year ago by Creative: Kristina of Arla (The Barn).
Credits
Production: Newland
Director: Tore Frandsen
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Agency: The Barn
Senior Creative: Kristina Maria Qualmann
Junior Creative: Camilla Helms
Creative Director: Anne Schourup-Kristensen
Planner: Jeppe Fischer-Mogensen
Producer: Line Jonasson Barreth
Post Producer: Jacob Damgaard Frandsen
Account Lead: Jannie Buhrkall Tychsen
Project Manager: Camilla Seidelin Schou
Editor/Motion Graphic: Peter Fugl Andersen
VideoEditor: Morten Corfitz Eriksen
Sound design: Nicolas Vetterli
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Music: Plan8
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Client: Cocio / Arla
Global senior brand manager: Louise Swift
Global brand manager: Tine Kærgaard Knudsen
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DOP: Snorre Ruhe
Producer: Melanie Frydshou
Edit: Jimmi Falinski
Grade: Mariam Latif
Production Design: Van Horn
Stylist:Mia Holdgaard
Light: Martin Riello
VFX: Bruno Edelman
Sound Design: Kevin Koch
