CMY is the new black

School: Habetzefer


The letter K in CMYK, represents the black ink. Not many people know that a deeper black could be achieved with a combination of CMY inks only.

This student campaign titled 'CMY is the new black' was published in Israel in September, 2017. It was created for the brand: HP, by ad school: Habetzefer. This Print medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising School: Habetzefer Advertising School, Tel-Aviv, Israel
Art Directors / Copywriters: Arnold Bakshayev, Alona Massasa


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