Club Together Common Ground

Agencies: Elvis Brothers & Sisters MKTG


Cadbury FC, the brand’s partnership with the nation’s favourite football clubs, is launching a new campaign under its Club Together community initiative, to support Grenfell Athletic FC. The campaign was developed in partnership with creative agency elvis, global marketing agency MKTG Sports + Entertainment and Grenfell Athletic FC’s creative agency, Brothers & Sisters.

Reflecting Cadbury’s core values of community, heritage and generosity, the brand launched its Club Together initiative in 2020, harnessing its Club partnerships, to support local communities in their time of need.

As the cost-of-living crisis continues to put pressure on grassroots football clubs, Cadbury FC is committed to helping level the playing field, through the next phase of its Club Together community initiative. This will see the brand provide funding, support and resources for the clubs and communities that need them most, so that everyone can continue to access and enjoy the beautiful game.

Cadbury is kicking off the new phase of the programme by pooling the resources of 14 top professional clubs to create a ‘Common Ground’ for Grenfell Athletic FC – a new pitch to act as a home for its Men’s and Women’s teams, where the wider community can come together. The brand is donating much-needed assets to the club, such as grass seed and soil, equipment and expertise from their league club partners. The new pitch will become Grenfell Athletic FC’s new home for the foreseeable future.

Cadbury FC has partnered with some of the nation’s favourite clubs since 2020, helping to change the game for those who need it most. This year, the brand approached its partners to ask them to donate to the cause. For the first time in history, 14 league clubs, including Arsenal FC, Birmingham City, Celtic, Chelsea FC, Leeds United, Lincoln City, Liverpool FC, Manchester United, Notts County, Rangers, Sheffield Wednesday, Sheffield United, Tottenham Hotspur and West Bromwich Albion have come together for the united benefit of another team, Grenfell Athletic FC.

The Cadbury Foundation is also making a financial contribution to Grenfell Athletic FC to support the development of the pitch.

To mark this important moment, elvis has partnered with Cadbury FC to create the Club Together Pledge, an emotive call-to-arms which aims to cement the ambition of Cadbury FC and its 14 Club Partners to help Grenfell Athletic FC. The document will be signed by each participating club and be featured in the Grenfell Athletic Club House, as a historic piece of memorabilia for the club.

elvis has developed a series of campaign assets, including a 45-second launch film, to raise awareness of Cadbury FC and its Club Partners, highlighting the emotive individual stories to drive people to where they can read about the Club Together mission, sign up to Cadbury FC for updates and more as well as follow Grenfell Athletic FC’s journey.

This is supported by out-of-home, digital and social activity.

This professional campaign titled 'Club Together Common Ground' was published in United Kingdom in June, 2023. It was created for the brand: Cadbury, by ad agencies: Brothers & Sisters, Elvis, and MKTG. This Integrated medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 11 months ago by Owner: Julia Conroy of Julia Conroy Limited.


Creative agency: elvis

Executive Creative Director - Neale Horrigan
Creative Director – Alexandru Vasile
Creative Group Heads – Bill Hibbins and Rob McEvoy
Strategic Group Head – Jenna Russell
Group Account Director – Kate Stocker
Account Director – Millie Coverdale
Head of Design - Tom Gudgeon
Head of Studio - Neil Carding
Senior Retoucher - Nick Swaffield
Head of Motion – Jason Garfield
Creative Producer – George Stovell

Client: Cadbury - Mondelēz International

Cadbury Marketing & Sponsorships Lead, Northern Europe – Nicholas Rogers
Brand Manager, Cadbury Sponsorships – Chris Parker

Grenfell Athletic FC

Founder: Rupert Taylor

Creative agency: Brothers & Sisters

Executive Creative Director: Andy Fowler
Creative team: Ben Daly and Nathaniel White
Producer: Rosie Sharp
Photographer: Sebastian Barros

Global marketing agency: MKTG Sports + Entertainment

Client Director: Hetty Pullan
Client Manager: Oliver Hill
Senior Client Executive: David Kemp
Client Executive: Jack Hollister


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