Unlike most utility 4x4s, which use part-time 4WD, the Defender's 4WD is always working. The mailing consists of a series of stout cards, held resolutely together in four corners by bulldog clips - because 'permanent 4 wheel drive guarantees more grip'. Factual no-nonsense copy and pictures of Defenders hard at work put the vehicle's credentials beyond doubt.
This professional campaign titled 'Clips' was published on May 02, 2016. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Craik Jones Watson Mitchell Voelkel, UK