Texas teens are less likely to buckle up and more likely to be involved in fatal crashes. The only way to increase seat belt compliance and reduce related traffic deaths is to reach teens on their terms.
This professional campaign titled 'Click it or Ticket, Don't Be Sideline Sofia, Click it or ...' was published in United States in December, 2013. It was created for the brand: Texas Department of Transportation, by ad agency: EnviroMedia. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 9 years ago.
Advertising Agency: EnviroMedia Social Marketing, Austin, TX, USA
Creative Director: Allen Hannawell
Senior Art Director: Sean-Paul Westfall
Copywriter: Allen Hannawell
Illustrator: Travis Price