Classics are Classic for a Reason
PRIMA, the first ancestral protein bar, launched its Peanut Butter flavor with a campaign called “Classics are Classic for a Reason.” The creative leans into vintage Italian-Americana: family kitchens, retro type, and dancing peanuts.
Description
To help launch its new flavor, Peanut Butter, PRIMA is bringing its “Classics are Classic for a Reason" campaign to life. The creative leans into vintage Italian-Americana: family kitchens, retro type, and dancing peanuts. At the center is Nonna, a recurring brand character who represents a time when food was made with a short list of real ingredients — the same standard PRIMA holds its bars to.
This professional campaign titled 'Classics are Classic for a Reason' was published in United States in October, 2026. It was created for the brand: PRIMA, . This Digital, Film, and Static Images media campaign is related to the Food industry and contains 1 media asset. It was submitted 36 minutes ago.
Credits
PRIMA
