Clarityne entiende a los alérgicos (Clarityne Gets Allergy Sufferers)

When you truly understand allergy sufferers, you realize their symptoms often look like something else.
Tears don’t mean they’re emotional.
A red nose doesn’t mean they’ve been crying.
And a blocked nose doesn’t mean they have a cold.

With a limited budget and only stock footage available, we turned that constraint into the idea itself. We searched for stock videos featuring the same actor and built three different stories around their “misunderstood” symptoms.

Each film reframes what we see on screen, revealing that what seems emotional or dramatic is actually just allergies — until Clarityne steps in.

The solution is announced through a distinctive sonotype that cuts through the moment, shouting “CLARITYNEEEE,” turning misunderstanding into relief.

A simple idea that proves Clarityne doesn’t just treat allergies.
It understands them.