City Robin X+

Agency: Modern Formula


Full-service media agency Modern Formula (MoFo) has designed a digital creative and paid social campaign for Instagram and Facebook to support the launch of e-bicycle company Euphree’s City Robin X+, an e-bike that is billed as “Better, stronger, and more comfortable.”

Euphree is a practical e-bike alternative for eco- and cost-conscious consumers who are tired of paying for insurance, oil changes, gas, Ubers, parking, and all other costs associated with owning a car. The City Robin X+ may serve as a commuter alternative or a relaxing comfortable cruiser ebike to get out on greenways and bike paths.

The City Robin X+ comes equipped with a 48v, 500W Bafang hub motor, Tektro hydraulic disc brakes, Kenda 27.5 x 2.1 hybrid tread line, 7-speed drivetrain, aluminum alloy frame with an integrated battery, and intuitive torque sensor technology. The City Robin X+ retails for $2,099.

The goal of the ad campaign is to create awareness for the upscale bike brand and model. It is marketed to people 40+ of any gender for light biking, local commuting, or even delivery thanks to generous baskets.

This professional campaign titled 'City Robin X+' was published in United States in July, 2023. It was created for the brand: Euphree, by ad agency: Modern Formula. This Integrated medium campaign is related to the Transport industry and contains 1 media asset. It was submitted 3 months ago.

The Duke of Edi...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.