Description
In Money Fellows' campaign, there is a distinct contrast between the traditional "Gam'ya" and modern "Circles." For older generations, joining a traditional Gam'ya was often driven by financial pressure or emergency, acting as a last resort reserved for managing debts or sudden hardship. Money Fellows shifts this perception by introducing "Circles," transforming a concept associated with crisis into a smart, proactive financial tool. Instead of serving as a fix for negative situations, Circles empower people to achieve personal goals and everyday lifestyle upgrades, such as buying a new watch or upgrading to a smartphone, on their own terms.
This professional campaign titled 'Circles' was published in Egypt in September, 2026. It was created for the brand: MoneyFellows, by ad agency: Wiseman Agency. This Film medium campaign is related to the Electronics, Technology and Finance industries and contains 1 media asset. It was submitted about 16 hours ago.
Credits
Written and directed by: Hakeem Kamal @hakeemkamal_
DOP: Adnan Abdul Hak @dido0o____
Agency: @wisemanagencyeg
Production House : @notmefilms
Executive Producers: @shamselsawaff - @peterabuelkhier
Creative & Operations Director: @rimeelsisi
Producer: @salmaabozaed
Assistant Producer: @yassinehaider__
1st Assistant Director: @a____zayed____
2nd Assistant Director: @nourmahgoubb
3rd Assistant Director: @salmazaatarr
Art Director: @mariammekawy_
Stylist/Costume Designer: @salmaadly
Head Of Production Managers: Younes Mohamed
Production Managers: Mohamed Nasef
Production Team:
Serag Elden , Ahmed Sameh, Kamelia Medhat, Tarik Hamzawy , Mostafa Nasef
Focus Puller: @ismail.anzour95
Gaffer: @jimmys.light
Camera / Assist Team: HD Camera Rental
Styling Team : @rodayinaa
Sound Engineer: @morsico
Casting Agency: @keevaagency
BTS: @palestino_youssef
Post House: @pymk.studios
Managing Director: @sarah_abouzeid
Editor: @mahmoudd_magdyy_
Colorist: @essamabdelsalamm
Post Producer: @rawanelkhamissi
DIT Supervisor: @ahmedd.hani8
DIT: @menna._moohmmed
Online (VFX) : @genuine.pixel
