Description
Cinco de Mayo and Taco Tuesday Fall on the Same Day as Old El Paso Celebrates Rare “Taco Totality” with Exclusive Merch and Tacos for Fans Nationwide.
To help everyone make the most of the rare taco eclipse on May 5, Old El Paso is debuting limited-edition gear designed to enhance every bite and new Old El Paso Stand ‘N Stuff Taco Shells with the flavor of TABASCO® Brand Pepper Sauce.
An Old El Paso “Taco Totality” gift box is displayed against a starry, space-themed background, open to reveal taco-inspired items including a neck pillow, protective glasses, and Tabasco taco shells. The image highlights the brand’s limited-edition gear and new product launch celebrating the rare alignment of Cinco de Mayo and Taco Tuesday.
For the first time since 2020, Cinco de Mayo and Taco Tuesday fall on the same day, creating what Old El Paso is calling “Taco Totality,” a rare taco eclipse where two taco-filled occasions align – and won’t again until 2037.
To help everyone get ready for the taco eclipse, Old El Paso tapped actor Randy Havens, known for his role as a beloved science teacher in a popular sci-fi drama, to explain the rare taco phenomenon through a series of short educational social videos.
Anyone planning their Taco Totality menu can stock up on Old El Paso favorites, including shells, beans, sauces, rice and the new out-of-this-world Old El Paso Stand ‘N Stuff Taco Shells and Taco Seasoning made with the flavor of TABASCO® Brand Pepper Sauce, available now nationwide. And since Taco Totality only comes around once in a while, limited time offers like “Save for Cinco” on Ibotta and bonus points on Fetch make it easier to go back for seconds (or thirds).
This professional campaign titled 'Cinco de Mayo - Taco Totality' was published in United States in May, 2026. It was created for the brand: Old El Paso, by ad agency: MARTIN. This Film medium campaign is related to the Food industry and contains 3 media assets. It was submitted 21 minutes ago.
