ADVERTISING

Pluxee

Cibus pour le Morale!

Agency: Mench

Description

Pluxee has partnered with Mench Agency to position the Cibus app as a must-have for employees. The campaign, styled like a 70s French sitcom, features quirky office workers singing in gibberish French while complaining about not having Pluxee. With a direct message to bosses and HRs: "What language do we need to speak for you to understand this is the ultimate app for employees?"

This professional campaign titled 'Cibus pour le Morale!' was published on March 03, 2025. It was created for the brand: Pluxee, by ad agency: Mench. This Film medium campaign is related to the Electronics, Technology and Food industries and contains 1 media asset. It was submitted 9 months ago by Writer, Director: Shushu E. Spanier of Freelance director.

Credits

Client: Cibus by Pluxee
Director: Shushu E. Spanier
Production company: We Do Productions
Executive Producer: Hamutal Peles
Line Producer: Niti Frack
Post Producer: Yuli Urbakh
Editor: Shahar Beeri
Online: Vadim Bar Zakharin
Musical arrangement: Knob
Color Grading: Anrii Adler

Agency: Mench
VP Creative: Yaniv Melinarski
Creative director: Roey Lindenboim
Head Art director: Kobi Edri
Art directors: Roman Mamontov, Tomer Ben Shaul
Account managers: Chen Illuz Prigat, Shira Bakal
Agency Producers: Naama Belz , Rony Bregman

Client Marketing team:
Eitan Singer, Meital Shaham Sadan, Rotem Mizrahi

Service production company: Mitra films, Romania
Executive Producer: Costin Rantes
Line Producer: Oana Rizea
1st AD: George Gugulici
DOP: Eduard Parvu
Production designer: Laura Rusu
Gaffer: Sergiu Nani
Key Grip: Sandu Polu
Make-up: Elena Tudor
Hair: Manuela Tudor
Stylist: Valentina Ionia
Casting Coordinator: Alex Constantin
Choreographer: Iasmina Buzea

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