Agencies: Chuck Studios Fama Volat

Chuck Studios creates first beer culinary identity for Bavaria


Global food-specialist creative production company Chuck Studios, is showcasing a brand new culinary identity for Bavaria beer as part of its breakthrough launch of the brand's new alcohol-free 0.0% variant. For Bavaria its unique culinary identity centres on an iconic and original brand asset especially created by the team at Chuck Studios: the "schuimkuif". This is a unique word, coined to describe a whimsical wave of foam that forms at the head of the beer. "Schuim" means “foam”, and kuif equals “quiff” or an upwards-styled fringe. So "foam-quiff". The "schuimkuif" has a bright and celebratory connotation and it's simply always there when you see a Bavaria beer. In time, it will make a Bavaria beer instantly recognisable, even in the absence of a label or brand name.

This professional campaign titled 'CHUCK STUDIOS CREATES FIRST BEER CULINARY IDENTITY' was published in Netherlands in June, 2022. It was created for the brand: Bavaria, by ad agencies: Chuck Studios and Fama Volat. This Film and Outdoor media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 1 year ago by Communications Director: Christopher Verrijdt of futurefactor.


Client - Bavaria, Swinckels
Agency - Fama Volat
Agency Creative - Jeroen Manders

Production Company - Chuck Studios
Director - Erik de Koning
First AD - Boris Apitulay
DOP - Tom Bakker
Phantom Operator - Jan Kees Dibbets
Gaffer - Joost Meeuwig
Best Boy - Brian van Dijk
SFX - Erik Voors
SFX Assistant - Inge van Heezik
Beer Stylist - Hans Hogervorst
Producer - Merel Brand
Production Assistant - Sasha Horsthuis
Project Manager - Anouk Schmitz


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