CHUCK STUDIOS CREATES FIRST BEER CULINARY IDENTITY

Global food-specialist creative production company Chuck Studios, is showcasing a brand new culinary identity for Bavaria beer as part of its breakthrough launch of the brand's new alcohol-free 0.0% variant. For Bavaria its unique culinary identity centres on an iconic and original brand asset especially created by the team at Chuck Studios: the "schuimkuif". This is a unique word, coined to describe a whimsical wave of foam that forms at the head of the beer. "Schuim" means “foam”, and kuif equals “quiff” or an upwards-styled fringe. So "foam-quiff". The "schuimkuif" has a bright and celebratory connotation and it's simply always there when you see a Bavaria beer. In time, it will make a Bavaria beer instantly recognisable, even in the absence of a label or brand name.