Description
To celebrate the speed of Google Chrome, we challenged Lil Yachty and Busta Rhymes to rap as fast as McLaren F1 Driver, Lando Norris drives during his fastest ever lap (1:14:693). We collaborated with Yachty's music producer, Earl On The Beat to create a variable beat track that matches Lando's MPH to BPM. The song features in the hero film as well as in an open verse challenge on TikTok where creator rappers are invited to lay down their verse to become part of the final track.
This professional campaign titled 'Chrome Speed Challenge' was published in United Kingdom and United States in August, 2023. It was created for the brand: Google, by ad agency: ATTN:. This Content and Film media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 9 months ago.
Credits
Agency
ATTN
Creative Team
Executive Creative Director: Clare Stein
Executive Creative Director: Brad Jones
CD/Copywriter: Rachel Samples
CD/Art Director: Hans Schenck
Production / Post-Production
Executive Producer: Alison Howlett
Head of Production: Tom Sawyer
Head of Post-Production: Gerry Mattei
Project Management Lead: Talia Nutting
Motion Designer: Shana Nielsen
Brand & Account Services
Co-Founder: Jarrett Moreno
Co-Founder: Matthew Segal
Managing Director: Kristen King
Account Director: Emily McCormick
Senior Director, Partnerships: Renée Kimmel
Head of Business Affairs, General Counsel: Shyla Brown
Head of Talent & Casting: Cameron Choate
Director, Paid Ad Ops & Strategy: Evelyn Nila
Celebrity Talent
F1 Driver: Lando Norris
Artist/Rapper: Lil Yachty
Artist/Rapper: Busta Rhymes
Production Company
Arts & Sciences
Los Angeles Shoot
Director: Ehsan B
Editor: Lucian Barnard
Managing Director/Partner: Mal Ward
Managing Partner/EP: Marc Marrie
Executive Producer: John Benson
Director of Production: Christa Skotland
Head of Production Coordination: Milena Milicevic
Line Producer: Kristin Porter
Production Supervisor: Ashley Rabin
Asst. Production Supervisor: Amber Fillis
Director of Photography: Autumn Durald
Director’s Assistant: Kerim Hassan
United Kingdom Shoot
Production Company: Friend (via Arts & Sciences)
Director: Ehsan B
Editor: Lucian Barnard
Director of Photography: James Henry
Director’s Assistant: Caleb Mapoma
Executive Producer: Luke Jacobs
Producer: Kwok Yau
Line Producer: Mike Carr
Production Assistant: Roma Nesi Pio
OCP Casting
Elevator
Casting Director: Ed Flores
Editorial
TenThree
Managing Director: Ed Hoadley
Editor: Lucian Barnard
Assistant Editor: Jules Bayer-Crier
Music Composition
Composer: Chris Franks
Music Company: CLAP
Rap Lyrics & Beat Track
Lil Yachty’s Lyrics: Lil Yachty
Beat Track Production: Earl on the Beat
Busta’s Lyrics: Busta Rhymes
Comping/VFX
No.8
Managing Director: Barny Wright
Creative Director: Jim Allen
Lead VFX Artist: Rob Peacock
Comping/VFX (Lando/Car Scenes)
Level UK
Creative Director: Kevin Cooney
Audio Mixing / Sound Design
No.8
Managing Director: Barny Wright
Mix Engineer: James Benn
Sound Designer: James Benn
Additional Sound Recording: George Castle
Color Grade
No.8
Managing Director: Barny Wright
Executive Producer: Charlie Morris
Producer: Hannah George
Colorist: Alex Gregory
Color Assist: Adam Mears & Elliot Ward
Online/Conform
No.8
Managing Director: Barny Wright
Creative Director: Jim Allen
Flame Artist: Rob Peacock, Richie White, Jay Bandlish
Still Photography (PR)
Photographer: Nick Mahar
